A Bristol studio for Shopify design and development.

Luministic designs, builds, and looks after Shopify stores for founders and brands who care about the craft.

Strategy through to launch, and the quiet work that keeps an ecommerce store running well. One studio, end to end.

Shopify · Shopify Plus · Bristol, UK

Get in touch See selected work
— Case studies

Selected work

Two wine bottles on a stone surface, Tanners Wines
01

Tanners Wines

Fine wine merchant · Site build and retainer

Shopify Plus
Hand adorned with colourful rings and jewellery, Lillicoco Jewellery
02

Lillicoco Jewellery

Independent jewellery brand · Site build and retainer

Shopify
Hands pruning rose hips in a garden, David Austin Roses
03

David Austin Roses

Luxury rose grower · Retainer

Shopify Plus
Neatly made bed with white duvet in a bright bedroom, eve sleep
04

eve sleep

DTC sleep brand · Site build

Shopify Plus
— Services

Everything your Shopify store needs, from one studio.

— About

Shopify and Shopify Plus expertise, since 2016.

We have been building Shopify stores since 2016. The clients have ranged from fine wine merchants and luxury rose growers to sleep brands and independent jewellers, but the approach has stayed the same. Understanding the business comes first, before anything is designed or built, and we stay involved well beyond launch.

The studio is deliberately small. A team that knows Shopify deeply, works directly with clients, and takes responsibility for the whole thing.

Ben Wellby

Ben Wellby

Digital Experience Strategist

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Simon Mosse

Simon Mosse

Ecommerce Strategist

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David Price

David Price

Lead Shopify Developer

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Archie Hollyfield

Archie Hollyfield

Shopify Developer

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— Contact

Get in touch

Tell us a little about what you’re working on and we’ll be back in touch.

— Studio address

26 Berkeley Square,
Bristol,
BS8 1HP

01 — Discovery & strategy

The quality of every decision downstream depends on what gets understood upfront. Before a wireframe is drawn or a theme is chosen, we take the time to understand what the store actually needs to do, who it's for, and what a successful outcome looks like.

We run structured discovery workshops with founders and their teams, review existing analytics and customer data, audit the current store or brand assets, and map out the technical landscape. The output isn't a long report. It's a shared understanding that makes every decision that follows faster and more confident.

Discovery typically takes one to two weeks and is either a standalone engagement or the opening phase of a full build. For complex projects (multi-market stores, B2B platforms, or complete rebrands), it's non-negotiable.

What discovery typically covers

  • Stakeholder workshops and brand briefing
  • Customer research and persona development
  • Competitor and market analysis
  • Existing store and content audit
  • Technical requirements and integration mapping
  • Scope definition and feature prioritisation
  • Project roadmap and phased delivery plan
  • Budget and timeline alignment
02 — UX & design

We approach Shopify design as a systems problem, not a styling exercise. Good ecommerce UX means customers find what they're looking for, trust what they see, and complete a purchase without friction. In that order.

We design from the inside out: information architecture first, then user journeys and wireframes, then visual design. Every component we design maps directly to what gets built in Liquid, so there are no surprises at handoff. The result is a Figma library that becomes the source of truth for the entire project.

We apply WCAG AA accessibility standards throughout, not as an afterthought but as a core constraint that improves the design for everyone.

What UX & design covers

  • Information architecture and site structure
  • User journey mapping and conversion flow analysis
  • Wireframing and low-fidelity prototyping
  • High-fidelity visual design in Figma
  • Component and design system documentation
  • Typography, colour, and brand application
  • Accessibility review (WCAG AA)
  • Developer handoff and annotation
03 — Shopify development

We build Shopify themes using Liquid, Online Store 2.0 sections and blocks, and Shopify CLI, which means everything we deliver is editable in the theme editor, version-controlled, and built to survive Shopify platform updates.

We don't use page builders or third-party drag-and-drop tools that lock a store into a dependency. Every theme we deliver is clean, documented Liquid that any competent Shopify developer can pick up and extend.

For Shopify Plus clients we also work with checkout extensibility, B2B and wholesale features, market localisation, and the broader Plus feature set. App integrations (from Klaviyo to SparkLayer to subscription tools) are treated as first-class considerations, not bolt-ons.

What Shopify development covers

  • Custom Liquid theme development
  • Online Store 2.0 sections and blocks
  • Shopify Plus: checkout extensibility and B2B
  • Multi-market and localisation setup
  • App integrations (Klaviyo, reviews, loyalty, subscriptions)
  • Performance optimisation and Core Web Vitals
  • Metafields and metaobjects for complex content
  • Git version control and Shopify CLI deployment
04 — Ongoing support

A Shopify store isn't finished at launch. It evolves. Seasonal updates, new features, platform changes, performance tweaks, and the occasional thing that breaks. Our retainers are designed around that reality.

Each month you have a set number of hours to spend on whatever your store needs. There's no scope negotiation for small tasks, no waiting for a project to be quoted and approved. You have a studio who knows your store and can just get on with it.

Retainer clients also get priority response times, access to our full team (design and development), and a monthly summary of what was done and what we'd recommend next. We keep it simple and transparent.

What ongoing support covers

  • Monthly hours-based retainers (from 4 hrs/month)
  • Bug fixes and emergency support
  • Seasonal and campaign updates
  • New feature additions and experiments
  • Shopify platform updates and compatibility
  • Performance and conversion monitoring
  • Design and UX improvements over time
  • Priority response for active retainer clients